The Guide to Navigating WATO Efficiently
The Dos & Don'ts when messaging on WA
When Would I Get Banned ?
You're likely to get banned if your WA business account is blocked or reported as spam. Below is what users see when they receive a message from an unknown business account. Notice how they can easily block or report you.
WA bans can occur under various circumstances, including:
- Messaging numbers not saved as contacts.
- Multiple reports of spam from different users.
- Sending numerous messages shortly after creating a new number.
- Usage of virtual numbers.
However, with the right practices, you can avoid getting banned. Read on to learn more!
Why Am I Getting Banned?
1
Spamming and Spread of Misinformation
Participation in non-targeted messaging might be considered spam or spread of misinformation. This violates WA's Terms of Service and might result in a ban.
2
User Control: Reporting Unknown Contacts
WA users are prompted to block or report unknown contacts. The ease of user control makes it more likely that your account will get reported and banned from random messaging.
Identifying Poor Messaging Practices
1
Using Generic, Repetitive Message Templates in Promotion
Overused promotional templates are easily recognized. Recipients usually find these messages pointless and report them as spam.
2
Sending Too Many Messages
Sending messages too frequently gets annoying quickly and so making it more likely that you’ll get blocked and banned.
3
Non Targeted Promotional Messaging
People who are not familiar with your business are likely not interested in what you have to offer. Bothering them would just make it more likely that you'll get banned.
Best Practices to Prevent Getting Banned
1
Getting Consent Before Messaging
Send promotional messages only to clients who opted-in. Clients who feel respected are less likely to report you.
2
Send Meaningful Messages
Write messages with content that connects on a personal level. Heartfelt greetings on special occasions such as christmas or mother’s day are good examples.
Invitations to events like food tastings or grand openings are also meaningful due to its exclusivity.
On the other hand, repetitive sending of promotional vouchers is an example of unmeaningful messaging.
3
Let Promotional Messaging be Part of a Conversation
Avoid the robotic feeling. Engage clients in human-like conversation when doing promotion. Human-like interaction prevents you from getting reported.
4
Personalize Promotional Messages
When writing your message, include personal details about the recipient such as customer's nickname, past interactions, or specific interests.
Frequently Asked Questions